Today: 17.08.2018
News
Opinion
Business
Living
Metro
Tech
Sport

Last News

12:01
Today
11:56
Today
11:34
Today
11:24
Today
11:05
Today
10:46
Today
10:16
Today
10:05
Today
09:10
Today
08:59
Today
08:52
Today
08:44
Today
08:21
Today
05:49
Today
05:20
Today
05:04
Today
01:39
Today
00:43
Today
00:30
Today
23:59
16.08.2018
23:07
16.08.2018
22:32
16.08.2018
21:25
16.08.2018
21:08
16.08.2018
20:44
16.08.2018
20:37
16.08.2018
20:10
16.08.2018
19:36
16.08.2018
18:57
16.08.2018
18:31
16.08.2018

London’s top-rated restaurant on TripAdvisor doesn’t exist.

A British journalist has turned an imaginary restaurant in his backyard into London’s most sought-after dining experience by writing fake reviews on TripAdvisor. Oobah Butler, who specializes in deceiving his way into situations and then writing about it, wanted to expose the epidemic of fakery on the internet’s most trusted review site. Butler had experienced...
Time: 16:12     Date: 07.12.2017
US Living News: London’s top-rated restaurant on TripAdvisor doesn’t exist. NY Post 24 - US News

Oobah Butler, who specializes in deceiving his way into situations and then writing about it, wanted to expose the epidemic of fakery on the internet’s most trusted review site.

Butler had experienced the power of the site first-hand, having once earned a healthy living writing positive reviews for restaurant owners at $13 a pop.

“Over time, I became obsessed with monitoring the ratings of these businesses. Their fortunes would genuinely turn, and I was the catalyst,” he wrote in an article for Vice.

Butler was living in a shed, and then turned the shed into TripAdvisor’s top-rated restaurant.Theo McInnes

“One day, sitting in the shed I live in, I had a revelation: within the current climate of misinformation, and society’s willingness to believe absolute bulls–t, maybe a fake restaurant is possible? Maybe it’s exactly the kind of place that could be a hit?”

“In that moment, it became my mission. With the help of fake reviews, mystique, and nonsense, I was going to do it: turn my shed into London’s top-rated restaurant on TripAdvisor.”

And so the “The Shed at Dulwich” was born, an exclusive eatery with just a street name for an address, that was almost always fully booked when you called to make a reservation.

Butler setup an elegant website and filled it with pretentious descriptions of dishes and pictures of fake but incredibly realistic food crafted mainly from household domestic products.

In a photograph of what appears to be a plate of bacon and eggs, Butler’s foot makes a cameo as the meat but you would never know it.

He registered The Shed on TripAdvisor in May, adding a steady stream of reviews from friends rhapsodizing about “London’s best-kept secret.”

“I realize what it is: the appointments, lack of address and general exclusivity of this place is so alluring that people can’t see sense,” Butler observed in a series of videos he made documenting the experiment.

“They’re looking at photos of the sole of my foot, drooling. Over the coming months, The Shed’s phone rings incessantly.”

Butler even tricked food critics, including The Guardian’s Jay Raynor, into endorsing The Shed without any of them having set foot inside.

“At last: a restaurant that recognizes food is all about mood. Of all the shed-based eating experiences out there this one sounds like the best,” Raynor tweeted.

Gonna get stick for this BUT it's rather galling to see newspaper reports that I was fooled by the excellent Shed gag, when my tweet below – in response to their straight faced email to me back in Nov – makes it bloody clear I knew what was going on. Follow the thread below it. https://t.co/o9EIBllnUr

— Jay Rayner (@jayrayner1) December 7, 2017

Powered only by hype and mystique, The Shed continued to rise up the ranks of TripAdvisor. On November 1, something incredible happened: Butler’s bogus establishment had been crowned London’s number one restaurant one the site — without ever having had a paying customer.

Living

US Living News: Your taste in music says a lot about your bank account. NY Post 24 - US News
Your taste in music says a lot about your bank account.
Rich people march to a different tune. The richest Americans may be way more likely to listen to classical music — which...
US Living News: Southwest Airlines now allowing mini horses as service animals. NY Post 24 - US News
Southwest Airlines now allowing mini horses as service animals.
An airline rule change will allow miniature horses on board if they are classed as service animals. Southwest Airlines announced...
US Living News: Scientists finally figure out the perfect way to break spaghetti. NY Post 24 - US News
Scientists finally figure out the perfect way to break spaghetti.
With all the incredible medical and technological advancements coming out of the scientific community these days, you might...
US Living News: Cutting carbs is linked to dying young. NY Post 24 - US News
Cutting carbs is linked to dying young.
Eating pasta could help you live longer, a new study suggests. Following low-carb diets, such as Atkins, increases the risk...

Opinion

Last US News - Opinion: Jumaane Williams has a tax question meltdown. NY Post 24 - US News
Jumaane Williams has a tax question meltdown.
Jumaane Williams had a meltdown Thurs­day because a Post reporter had the audacity to ask a few simple questions about his...
Last US News - Opinion: Why de Blasio has gone begging to real-estate bigwigs. NY Post 24 - US News
Why de Blasio has gone begging to real-estate bigwigs.
The Post’s Aug. 12 scoop that Mayor de Blasio’s top deputies held scores of previously undisclosed meetings with real-estate...
Last US News - Opinion: The global lobbying to appease North Korea is going strong. NY Post 24 - US News
The global lobbying to appease North Korea is going strong.
When dealing with the Kim Jong-un conundrum, watch out for premature Yoko Ono-like “war is over” declarations. False...
Last US News - Opinion: How the ‘center’ became unimportant in US politics. NY Post 24 - US News
How the ‘center’ became unimportant in US politics.
If there’s a single idea that has defined the politics of the last 70 years it is the notion of “the center.” What...
Last US News - Opinion: De Blasio’s Rikers plan is full of holes. NY Post 24 - US News
De Blasio’s Rikers plan is full of holes.
Mayor de Blasio, anxious to prove that his plan to replace Rikers Island is moving forward, this week unveiled his scheme...

Living

US Living News: Your taste in music says a lot about your bank account. NY Post 24 - US News
Your taste in music says a lot about your bank account.
Rich people march to a different tune. The richest Americans may be way more likely to listen to classical music — which...
US Living News: Southwest Airlines now allowing mini horses as service animals. NY Post 24 - US News
Southwest Airlines now allowing mini horses as service animals.
An airline rule change will allow miniature horses on board if they are classed as service animals. Southwest Airlines announced...
US Living News: Scientists finally figure out the perfect way to break spaghetti. NY Post 24 - US News
Scientists finally figure out the perfect way to break spaghetti.
With all the incredible medical and technological advancements coming out of the scientific community these days, you might...
US Living News: Cutting carbs is linked to dying young. NY Post 24 - US News
Cutting carbs is linked to dying young.
Eating pasta could help you live longer, a new study suggests. Following low-carb diets, such as Atkins, increases the risk...
US Living News: Mexico City bans use of attractive models at city events. NY Post 24 - US News
Mexico City bans use of attractive models at city events.
MEXICO CITY — They’ve long been an unmissable part of public events in Mexico, from soccer matches to trade fairs:...
US Living News: University honors students who found love in elevator in 1972. NY Post 24 - US News
University honors students who found love in elevator in 1972.
PHILADELPHIA — Philadelphia’s Temple University is honoring a 45-year relationship sparked in a campus elevator....
US Living News: Restaurant owners say they received threats after changing french fries. NY Post 24 - US News
Restaurant owners say they received threats after changing french fries.
A restaurant in Maine has responded to the harsh backlash they say they have received from customers after changing the shape...
US Living News: Meet the man who spent nearly $200K to look like Madonna. NY Post 24 - US News
Meet the man who spent nearly $200K to look like Madonna.
Pouting in the mirror, Adam Guerra slips into a pink leotard before putting on his blonde wig – it’s the final step to...

Business

Last US Business News: Trump asks SEC to study six-month reporting system for public firms. NY Post 24 - US News
Trump asks SEC to study six-month reporting system for public firms.
President Trump wants regulators to study a move that would loosen the reins on public companies. The president on Friday...
Last US Business News: Elon Musk says he’s working 120 hours a week, sometimes takes Ambien to sleep. NY Post 24 - US News
Elon Musk says he’s working 120 hours a week, sometimes takes Ambien to sleep.
Electric car maker Tesla’s CEO Elon Musk has admitted in a wide-ranging interview with The New York Times that stress...
Last US Business News: Stocks soar nearly 400 points as Dow sees best day in months. NY Post 24 - US News
Stocks soar nearly 400 points as Dow sees best day in months.
Stocks shook off global fears Thursday, paving the way for the Dow Jones industrial average to clock its best day in four...
Last US Business News: SEC reportedly began Tesla probe last year. NY Post 24 - US News
SEC reportedly began Tesla probe last year.
Federal regulators began a probe into Tesla last year, according to a report in The Wall Street Journal. The Securities and...
Last US Business News: Hackers target thousands of bank emails in cyber attack. NY Post 24 - US News
Hackers target thousands of bank emails in cyber attack.
An international phishing campaign was launched Thursday against roughly 2,700 bank domains — including Bank of America...
Last US Business News: Ex-employee: Tesla concealed drug trafficking at its factory. NY Post 24 - US News
Ex-employee: Tesla concealed drug trafficking at its factory.
Tesla’s month from hell is showing no signs of slowing down. The electric-car maker, still reeling from CEO Elon Musk’s...
Last US Business News: MoviePass adds new restrictions on subscribers. NY Post 24 - US News
MoviePass adds new restrictions on subscribers.
The plot twists keep coming for MoviePass. In a Thursday note to subscribers, CEO Mitch Lowe detailed the newest restrictions...
Last US Business News: Restoration Hardware founder’s latest venture is folding. NY Post 24 - US News
Restoration Hardware founder’s latest venture is folding.
The entrepreneur who founded Restoration Hardware has lost his latest retail bet. Guideboat — an upscale clothing chain...

Metro

Metro News: Cuomo flip-flops: America has always been great. NY Post 24 - US News
Cuomo flip-flops: America has always been great.
In the face of fierce criticism, Gov. Andrew Cuomo reversed course Friday and said he regretted saying America was “never...
Metro News: House candidate’s ‘offensive’ rap lyrics called out in attack ad. NY Post 24 - US News
House candidate’s ‘offensive’ rap lyrics called out in attack ad.
A GOP political action committee put up a hard-hitting TV ad Friday attacking what it called “offensive and sexist” lyrics...
Metro News: Cabbie nabbed by ICE outside court gets stay of deportation. NY Post 24 - US News
Cabbie nabbed by ICE outside court gets stay of deportation.
A Manhattan federal judge issued a stay of deportation for a veteran New York City cabbie who was picked up by Immigration...
Metro News: Mom says scammers are trying to profit off Junior’s murder. NY Post 24 - US News
Mom says scammers are trying to profit off Junior’s murder.
The grieving mother of teen mistaken-identity murder victim Lesandro “Junior” Guzman-Feliz said that scammers...
Metro News: Deli fire leaves one dead, several hurt in Brooklyn. NY Post 24 - US News
Deli fire leaves one dead, several hurt in Brooklyn.
An early morning blaze left one person dead and several others critically injured in Brooklyn Friday, authorities said. The...
Metro News: Dozens forced to flee Midtown club after being overcome by noxious fumes. NY Post 24 - US News
Dozens forced to flee Midtown club after being overcome by noxious fumes.
Clubgoers fled from a Manhattan nightspot Thursday after they were overcome by noxious fumes, authorities said. Firefighters...
Metro News: Sergeants union head blasts NYPD boss in scathing letter. NY Post 24 - US News
Sergeants union head blasts NYPD boss in scathing letter.
The head of the city’s sergeants union blasts NYPD Commissioner James O’Neill in an incendiary new letter — accusing...
Metro News: Former crew members celebrate USS Intrepid’s 75th anniversary. NY Post 24 - US News
Former crew members celebrate USS Intrepid’s 75th anniversary.
She’s looking pretty good for a 75-year-old nicknamed “the Decrepit.” More than 300 former crew members feted the 75th...

Sport

Last US Sport News: Patriots rookie tears Achilles as NFL preseason claims another victim. NY Post 24 - US News
Patriots rookie tears Achilles as NFL preseason claims another victim.
The argument against the NFL’s preseason keeps getting stronger as another promising rookie was lost for the year after...
Last US Sport News: Aaron Rodgers seems to love his awesome new Packers weapon. NY Post 24 - US News
Aaron Rodgers seems to love his awesome new Packers weapon.
Aaron Rodgers is back, and with his newest weapon, he might be unstoppable. On Thursday, in his first game at Lambeau Field...
Last US Sport News: Ex-NBA star snaps after bar patron’s brutal taunt. NY Post 24 - US News
Ex-NBA star snaps after bar patron’s brutal taunt.
It appears being a local legend doesn’t buy you much stock with Arizona fans – at least not if you’re ex-NBA star Tom...
Last US Sport News: Troubled Browns star faces jail time over child-support battle. NY Post 24 - US News
Troubled Browns star faces jail time over child-support battle.
Things keep getting worse for Josh Gordon. The troubled Browns wide receiver reportedly is facing jail time over failure...
Last US Sport News: Teddy Bridgewater kept wanting to take hits. NY Post 24 - US News
Teddy Bridgewater kept wanting to take hits.
LANDOVER, Md. — While most quarterbacks want to avoid contact, Teddy Bridgewater welcomed it Thursday night against the...