Today: 20.02.2018
News
Opinion
Business
Living
Metro
Tech
Sport

Last News

02:50
Today
02:15
Today
00:39
Today
00:30
Today
23:52
19.02.2018
23:40
19.02.2018
23:14
19.02.2018
23:06
19.02.2018
23:05
19.02.2018
22:50
19.02.2018
21:48
19.02.2018
21:38
19.02.2018
21:32
19.02.2018
20:45
19.02.2018
20:27
19.02.2018
19:21
19.02.2018
19:01
19.02.2018
18:57
19.02.2018
18:02
19.02.2018
17:36
19.02.2018
17:31
19.02.2018
17:07
19.02.2018
17:03
19.02.2018
17:01
19.02.2018
16:41
19.02.2018
16:34
19.02.2018
16:22
19.02.2018
16:17
19.02.2018
16:12
19.02.2018
16:09
19.02.2018

London’s top-rated restaurant on TripAdvisor doesn’t exist.

A British journalist has turned an imaginary restaurant in his backyard into London’s most sought-after dining experience by writing fake reviews on TripAdvisor. Oobah Butler, who specializes in deceiving his way into situations and then writing about it, wanted to expose the epidemic of fakery on the internet’s most trusted review site. Butler had experienced...
Time: 16:12     Date: 07.12.2017
US Living News: London’s top-rated restaurant on TripAdvisor doesn’t exist. NY Post 24 - US News

Oobah Butler, who specializes in deceiving his way into situations and then writing about it, wanted to expose the epidemic of fakery on the internet’s most trusted review site.

Butler had experienced the power of the site first-hand, having once earned a healthy living writing positive reviews for restaurant owners at $13 a pop.

“Over time, I became obsessed with monitoring the ratings of these businesses. Their fortunes would genuinely turn, and I was the catalyst,” he wrote in an article for Vice.

Butler was living in a shed, and then turned the shed into TripAdvisor’s top-rated restaurant.Theo McInnes

“One day, sitting in the shed I live in, I had a revelation: within the current climate of misinformation, and society’s willingness to believe absolute bulls–t, maybe a fake restaurant is possible? Maybe it’s exactly the kind of place that could be a hit?”

“In that moment, it became my mission. With the help of fake reviews, mystique, and nonsense, I was going to do it: turn my shed into London’s top-rated restaurant on TripAdvisor.”

And so the “The Shed at Dulwich” was born, an exclusive eatery with just a street name for an address, that was almost always fully booked when you called to make a reservation.

Butler setup an elegant website and filled it with pretentious descriptions of dishes and pictures of fake but incredibly realistic food crafted mainly from household domestic products.

In a photograph of what appears to be a plate of bacon and eggs, Butler’s foot makes a cameo as the meat but you would never know it.

He registered The Shed on TripAdvisor in May, adding a steady stream of reviews from friends rhapsodizing about “London’s best-kept secret.”

“I realize what it is: the appointments, lack of address and general exclusivity of this place is so alluring that people can’t see sense,” Butler observed in a series of videos he made documenting the experiment.

“They’re looking at photos of the sole of my foot, drooling. Over the coming months, The Shed’s phone rings incessantly.”

Butler even tricked food critics, including The Guardian’s Jay Raynor, into endorsing The Shed without any of them having set foot inside.

“At last: a restaurant that recognizes food is all about mood. Of all the shed-based eating experiences out there this one sounds like the best,” Raynor tweeted.

Gonna get stick for this BUT it's rather galling to see newspaper reports that I was fooled by the excellent Shed gag, when my tweet below – in response to their straight faced email to me back in Nov – makes it bloody clear I knew what was going on. Follow the thread below it. https://t.co/o9EIBllnUr

— Jay Rayner (@jayrayner1) December 7, 2017

Powered only by hype and mystique, The Shed continued to rise up the ranks of TripAdvisor. On November 1, something incredible happened: Butler’s bogus establishment had been crowned London’s number one restaurant one the site — without ever having had a paying customer.

Living

US Living News: Court names wealthy man sole guardian of 13 surrogate children. NY Post 24 - US News
Court names wealthy man sole guardian of 13 surrogate children.
BANGKOK – A Thai court on Tuesday said it ruled in favor of a wealthy Japanese man who had fathered 13 surrogate children...
US Living News: Serious knee injuries increasing in kids and teens. NY Post 24 - US News
Serious knee injuries increasing in kids and teens.
Injuries to a critical ligament in the knee are becoming more common in children and teens, researchers warn. Injuries to...
US Living News: New York Times slammed for ‘sexy’ yoga pants article. NY Post 24 - US News
New York Times slammed for ‘sexy’ yoga pants article.
A New York Times opinion piece is getting ridiculed online for calling yoga pants “bad for women,” and championing for...
US Living News: Harlem Pizza Co. is opening new location. NY Post 24 - US News
Harlem Pizza Co. is opening new location.
Harlem is hot. The owners of Harlem Pizza Co. and Harlem Burger Co. are launching a third new location — Sliced by Harlem...

Opinion

Last US News - Opinion: No, America: Lebanon is not your friend. NY Post 24 - US News
No, America: Lebanon is not your friend.
Is Lebanon America’s friend? The Trump administration, like its predecessors, wrongfully believes it can be. Even before...
Last US News - Opinion: When gentrification winds up meaning confiscation. NY Post 24 - US News
When gentrification winds up meaning confiscation.
Congratulations! The house you bought in Jersey City in the mid-’80s has increased sevenfold in value. Condolences: The...
Last US News - Opinion: Where do the #MeToo accused go from here?. NY Post 24 - US News
Where do the #MeToo accused go from here?.
America is entering the next phase in #MeToo: Where do the accused go from here? Last week Shaun White won a historic third...
Last US News - Opinion: How will Democrats handle their blue-collar blues?. NY Post 24 - US News
How will Democrats handle their blue-collar blues?.
Politico reports that Democrats aren’t keen on having Bill Clinton help out in this year’s campaigns, what with #MeToo...
Last US News - Opinion: Cuomo’s congestion-pricing baby steps. NY Post 24 - US News
Cuomo’s congestion-pricing baby steps.
Gov. Cuomo isn’t so much going ahead with a congestion-pricing plan for the city as he is laying the groundwork, which...

Living

US Living News: Court names wealthy man sole guardian of 13 surrogate children. NY Post 24 - US News
Court names wealthy man sole guardian of 13 surrogate children.
BANGKOK – A Thai court on Tuesday said it ruled in favor of a wealthy Japanese man who had fathered 13 surrogate children...
US Living News: Serious knee injuries increasing in kids and teens. NY Post 24 - US News
Serious knee injuries increasing in kids and teens.
Injuries to a critical ligament in the knee are becoming more common in children and teens, researchers warn. Injuries to...
US Living News: New York Times slammed for ‘sexy’ yoga pants article. NY Post 24 - US News
New York Times slammed for ‘sexy’ yoga pants article.
A New York Times opinion piece is getting ridiculed online for calling yoga pants “bad for women,” and championing for...
US Living News: Harlem Pizza Co. is opening new location. NY Post 24 - US News
Harlem Pizza Co. is opening new location.
Harlem is hot. The owners of Harlem Pizza Co. and Harlem Burger Co. are launching a third new location — Sliced by Harlem...
US Living News: The trendy herbal remedies to cure what ails you. NY Post 24 - US News
The trendy herbal remedies to cure what ails you.
Forget chalky powders and hard-to-swallow vitamins. The hottest way to get a dose of herbal medicine is in tincture form....
US Living News: These exercises will give you a bangin’ butt. NY Post 24 - US News
These exercises will give you a bangin’ butt.
When New York’s girl bosses want better butts, they go to Bec Donlan. The trainer has built a name for herself as a designer...
US Living News: This sleek-looking vape pen is hard to quit. NY Post 24 - US News
This sleek-looking vape pen is hard to quit.
In 2017, Thomas Wyatt, a film editor based in Bed Stuy, was smoking up to a pack of cigarettes daily. But when his girlfriend...
US Living News: Two-year-old boy’s leg crushed by airport escalator. NY Post 24 - US News
Two-year-old boy’s leg crushed by airport escalator.
A Canadian mother is warning others about the dangers of escalators after her 2-year-old son’s foot got caught in one at...

Business

Last US Business News: Wall Street isn’t sold on a CBS-Viacom merger. NY Post 24 - US News
Wall Street isn’t sold on a CBS-Viacom merger.
The media world may be buzzing about a potential CBS-Viacom merger, but Wall Street isn’t sold on the idea. Despite CBS’s...
Last US Business News: Shareholder lawsuit filed against Riot Blockchain. NY Post 24 - US News
Shareholder lawsuit filed against Riot Blockchain.
Riot Blockchain, the biotech company that in October morphed into a cryptocurrency outfit, may soon incur some shareholder...
Last US Business News: Chaos in Washington continues to worry Wall Street. NY Post 24 - US News
Chaos in Washington continues to worry Wall Street.
Stocks were up a bunch on Friday when the news came out that special counsel Robert Mueller had gotten an indictment against...
Last US Business News: Trump’s tax-cut growth gamble could backfire. NY Post 24 - US News
Trump’s tax-cut growth gamble could backfire.
There’s disappointing news coming out for President Trump, and it has nothing to do with the Russians or the revelations...
Last US Business News: Toy makers focus on grown-ups to boost sales. NY Post 24 - US News
Toy makers focus on grown-ups to boost sales.
The toy aisle is not just for kids anymore. Raunchy card games for adults and games aimed at teens and adults are among the...
Last US Business News: Anonymous bitcoin trader makes $400 million bet. NY Post 24 - US News
Anonymous bitcoin trader makes $400 million bet.
Go big or go home. That’s the motto of one mysterious investor who put his chips on the table, buying close to $400 million...
Last US Business News: What the cluck? KFC runs out of chicken. NY Post 24 - US News
What the cluck? KFC runs out of chicken.
What a fowl up! KFC has been forced to close most of its 900 outlets across the UK and Ireland — because it has run...
Last US Business News: Mercedes maker seen as using VW-like emissions tests. NY Post 24 - US News
Mercedes maker seen as using VW-like emissions tests.
US investigators probing Mercedes maker Daimler have found that its cars were equipped with software which may have helped...

Metro

Metro News: Cyclist fatally struck by hit-and-run driver at La Guardia. NY Post 24 - US News
Cyclist fatally struck by hit-and-run driver at La Guardia.
A man riding a bicycle was fatally struck by a hit-and-run driver at La Guardia Airport on Monday night, law enforcement...
Metro News: NY Dems were pushing stricter gun laws even before Florida massacre. NY Post 24 - US News
NY Dems were pushing stricter gun laws even before Florida massacre.
Even before the massacre in Florida, Democratic lawmakers in New York were pushing legislation that would allow judges to...
Metro News: Uber Eats driver punched, robbed in The Bronx. NY Post 24 - US News
Uber Eats driver punched, robbed in The Bronx.
A NYPD-officer wannabe working in The Bronx as an Uber Eats driver got a firsthand look at what it’s like to be a crime...
Metro News: The city still hasn’t selected a ‘nightlife mayor’. NY Post 24 - US News
The city still hasn’t selected a ‘nightlife mayor’.
New Yorkers are still in the dark over who will become the city’s first “nightlife mayor.” Mayor de Blasio announced...
Metro News: Unseasonably warm weather in NYC could be historic. NY Post 24 - US News
Unseasonably warm weather in NYC could be historic.
Put away the parka — and slip on some shorts and flip-flops! New York City will feel more like LA, at least for two days...
Metro News: This odd solution could make the L train shutdown less awful. NY Post 24 - US News
This odd solution could make the L train shutdown less awful.
A crew of engineers and real estate agents is hoping to convince the city of another option to mitigate the pending L-pocalypse...
Metro News: NYC giving away Dunkin’ coffee to get homeless into shelters. NY Post 24 - US News
NYC giving away Dunkin’ coffee to get homeless into shelters.
The Big Apple’s homeless now run on Dunkin’. The NYPD recently launched a program that uses hot cups of Dunkin’ Donuts...
Metro News: Cuomo challenger says tax plan is out of touch with reality. NY Post 24 - US News
Cuomo challenger says tax plan is out of touch with reality.
Gov. Cuomo’s proposal to change the state tax code to get around the loss of deductions under the new federal law is “the...

Sport

Last US Sport News: Slovenian hockey player tests positive for doping. NY Post 24 - US News
Slovenian hockey player tests positive for doping.
PYEONGCHANG, South Korea — A Slovenian hockey player has become the third athlete to test positive for doping at the Pyeongchang...
Last US Sport News: US men’s hockey team staves off elimination with huge win. NY Post 24 - US News
US men’s hockey team staves off elimination with huge win.
The United States’ men’s hockey team beat Slovakia 5-1 in the qualification round at the Pyeongchang Olympics...
Last US Sport News: Knicks should drop Jarrett Jack — and that’s just the start. NY Post 24 - US News
Knicks should drop Jarrett Jack — and that’s just the start.
The Knicks return from the All-Star break to a Tuesday night practice in Tarrytown on familiar turf — playing for next...
Last US Sport News: Mickey Callaway out to prove he’s not just a pitchers’ manager. NY Post 24 - US News
Mickey Callaway out to prove he’s not just a pitchers’ manager.
PORT ST. LUCIE — From field to field Monday at the Mets’ spring-training complex, from station to station, Mickey Callaway...
Last US Sport News: TV mainstays give New York hoops fans reason to listen. NY Post 24 - US News
TV mainstays give New York hoops fans reason to listen.
The harsh truths about professional basketball at this time in this city are stark. Sometimes, it’s hard not to divert...