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24.05.2018

OkCupid’s ‘DTF’ ad campaign draws criticism.

A conservative advocacy group is not down with dating website OkCupid’s new “DTF” ad campaign. The group, CitizenGo, has launched a petition calling for officials in Portland, Oregon, to remove the ad campaign which it claims “promotes lesbian sex, prostitution, drug use, and promiscuity, and it will be viewed by millions, including children, in public...
Time: 16:15     Date: 14.02.2018
US Living News: OkCupid’s ‘DTF’ ad campaign draws criticism. NY Post 24 - US News

The group, CitizenGo, has launched a petition calling for officials in Portland, Oregon, to remove the ad campaign which it claims “promotes lesbian sex, prostitution, drug use, and promiscuity, and it will be viewed by millions, including children, in public places.”

“The most recent and most offensive ads are popping up in Portland, Oregon,” the group says on the petition. “You can find several different ads posted on or around the TriMet [public transit agency], their metro system, which includes bus lines, light rail, and commuter rail systems.”

The ads for the dating site feature same-sex and heterosexual couples attempt to give new meaning to the acronym “DTF” — which is typically used to mean “down to f—k” – and instead use it for phrases such as “down to fall head over heels,” and “down to filter out the far right.”

“When we talk about what matters to people when their dating, we started talking about these phrases, and ‘DTF’ is a phrase that’s largely used by men to talk about women to other men,” OKCupid’s Chief Marketing Officer Melissa Hobley told Forbes this week

Hobley said OKCupid worked with an advertising agency which “came to us with this provocative idea of reclaiming or subverting ‘DTF’ as a phrase that you should be able to define.”

“The idea is OkCupid lets you say who you are. You are down to do a lot of sh-t – and you might be down to f–k, but you might also be ‘down to fight the patriarchy,’ or ‘down to fall head over heels,’” Hobley said in explaining the ad.

Still, CitizenGo branded the ad campaign as “distasteful and sexually explicit.”

As of Wednesday, more than 3,700 people signed the conservative group’s petition, which has a goal of 5,000 signatures.

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