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Not smiling doesn’t make you look cooler: study.

Models and Kanye West, take note. Contrary to popular belief, not smiling doesn’t actually make you look cooler, according to a new study published in the Journal of Consumer Psychology. The research, which had participants judge the coolness of models in print ads, found that “emotionally inexpressive” people didn’t seem cool, but cold. “There’s this...
Time: 13:59     Date: 16.04.2018
US Living News: Not smiling doesn’t make you look cooler: study. NY Post 24 - US News

Contrary to popular belief, not smiling doesn’t actually make you look cooler, according to a new study published in the Journal of Consumer Psychology. The research, which had participants judge the coolness of models in print ads, found that “emotionally inexpressive” people didn’t seem cool, but cold.

“There’s this belief that the way people become cool is by being inexpressive,” lead study author Caleb Warren, an assistant professor of marketing at the University of Arizona, told Moneyish. By way of example, he cites West, who told HuffPost in 2015 that he doesn’t smile in photos because “it just wouldn’t look as cool.”

“What I’m trying to communicate with this paper is that’s often wrong,” Warren said. “Most of the time, being inexpressive makes people seem less cool. They’d be better off by smiling.”

To test whether people seem more cool when they don’t show emotion versus when they smile, Warren and his co-authors showed study participants clothing brand print ads in which the model — among them famous faces like Michael Jordan and James Dean — was either smiling or inexpressive. Participants perceived models to be cooler when they smiled, the authors found, “because being inexpressive makes the endorsers seem less warm.”

An additional experiment — depicting an MMA fighter interacting with his opponent before a fight — found that highly competitive interactions were an exception. In a competitive context, being inexpressive was viewed as a sign of dominance and therefore seen as cooler. The fighter interacting with fans in a more cooperative setting, on the other hand, yielded a similar result as the print ad study.

“The thought experiment that I like to use is, if you’re at the dinner table, being inexpressive isn’t cool,” Warren said. “But if you’re at the poker table, it is.”

So what does it mean to be “cool”? To Warren, “it’s a positive and subjective trait that we perceive in people who we see as being autonomous in an appropriate way,” he said. “What that means is they are free to follow their own course and they do that without seeming like a jerk or a nuisance.” Driving on the wrong side of the road, Warren said, might be seen as rebellious — but it wouldn’t be an “appropriate” way of showing autonomy.

The research has practical implications for fashion advertising, Warren said. “If brands want to be seen as cool, then they should have endorsers in their ads smile more as opposed to being inexpressive,” he said. “It’s not what most fashion advertisements do — most fashion advertisements have inexpressive endorsers, inexpressive models.”

The same goes for the average person posting selfies to Instagram or Snapchat. “Generally, you’re better off smiling than being inexpressive — which is, again, the opposite of what Kanye West said,” Warren said. “Probably, Kanye would look cooler if he smiled. And if he talked less, but that’s a different issue.”

Living

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‘Hi, Mom? I broke my penis’.
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For true hot sauce lovers, no condiment is too hot — or, too expensive. Take the fans of Mad Dog 357 Plutonium hot sauce....
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Opinion

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After the Working Families Party endorsed Cynthia Nixon, Gov. Cuomo is said to have threatened the funding of nonprofit groups...

Living

US Living News: ‘Hi, Mom? I broke my penis’. NY Post 24 - US News
‘Hi, Mom? I broke my penis’.
His story is part cautionary tale, part punchline. Four years ago, Ross Asdourian hooked up with a girl he knew from college....
US Living News: Try cricket noodles and bird embryos at this NYC food fair. NY Post 24 - US News
Try cricket noodles and bird embryos at this NYC food fair.
You don’t need a plane ticket to taste your way around the globe. Simply grab your MetroCard and head to the Queens Night...
US Living News: People will pay hundreds of dollars for a bottle of this hot sauce. NY Post 24 - US News
People will pay hundreds of dollars for a bottle of this hot sauce.
For true hot sauce lovers, no condiment is too hot — or, too expensive. Take the fans of Mad Dog 357 Plutonium hot sauce....
US Living News: Kangaroo killed by tourists tossing bricks to make it hop. NY Post 24 - US News
Kangaroo killed by tourists tossing bricks to make it hop.
A kangaroo was killed at a zoo in China and another injured after being pelted by tourists with bricks — in a bid to see...
US Living News: The Met museum rooftop has been invaded by aliens. NY Post 24 - US News
The Met museum rooftop has been invaded by aliens.
The aliens have landed. Well, one of them has — and it’s on the Met’s roof. Huma Bhabha’s installation, “We Come...
US Living News: Teen dies after taking ‘Netflix and Chill’ ecstasy pills. NY Post 24 - US News
Teen dies after taking ‘Netflix and Chill’ ecstasy pills.
A 15-year-old died after she took ecstasy pills dubbed “Netflix and Chill” at an end of school term party, an...
US Living News: This ‘geode cake’ sure looks like a vagina. NY Post 24 - US News
This ‘geode cake’ sure looks like a vagina.
Abby Jimenez, owner of bakery Nadia Cakes, couldn’t wait to show off her geode cake — on social media. She designed the...
US Living News: Clean the air in your home with these NASA-approved plants. NY Post 24 - US News
Clean the air in your home with these NASA-approved plants.
In the UK, a heatwave has brought toxic air pollution – but indoors you can breathe easy thanks to some cheap houseplants....

Business

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Harvey Weinstein wants to “exonerate himself.” The pervy producer asked a bankruptcy court judge on Friday to order the...
Last US Business News: Quarterly iPhone sales may dip thanks to weak demand in China. NY Post 24 - US News
Quarterly iPhone sales may dip thanks to weak demand in China.
The weather may be getting warmer, but iPhone sales are cooling off. Sales of Apple’s popular smartphone will fall roughly...
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Metro

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The world’s most famous green space is about to get a lot greener. All private vehicles will be banned from Central Park...
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The father-in-law of a longtime manager who oversees the daily production of the New York Post at its Bronx printing plant...
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Sport

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